Which reminds me...
Many years ago, we had an overseas customer (Tangiers, I think) wanting to launch a product along the lines of the
"Mum" Roll-on Deodorant. We telexed him, no problem, do you have a brand name in mind?
Next day, a telex came back...
YES. OUR LAWYERS ARE PRESENTLY LOOKING TO REGISTER THE TRADE MARK.. "BUM"