The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented and
developed the first automobile air-conditioner. On July 17, 1946, the
temperature in Bradford was 97 degrees.
The four brothers walked into the MD's office at the Jowett Car Company in
Idle and sweet-talked his secretary into telling him that four gentlemen
were there with the most exciting innovation in the auto industry since the
electric starter.
The MD was curious and invited them into his office. They refused and
instead asked that he come out to the parking area to their car..
They persuaded him to get into the car, which was about 130 degrees,
turned on the air conditioner, and cooled the car off immediately.
The old man got very excited and invited them back to the office, where he
offered them £3 million for the patent.
The brothers refused, saying they would settle for £2 million, but they
wanted the recognition by having a label, 'The Goldberg Air-Conditioner,' on
the dashboard of each car in which it was installed.
Now old man Jowett was more than just a little anti-Semitic, and there was
no way he was going to put the Goldberg's name on thousands of Jowetts.
They haggled back and forth for about two hours and finally agreed on £4
million and that just their first names would be shown.
And from that day on, all Jowett air conditioners show -- Lo, Norm, Hi,
and Max -- on the controls.
