I'll have it all written on me mitts like.
Seriously, I'd love to go on, but I don't know if I could take any possible flak off them without losing me rag like. 
I reckon the chances of getting the cash are quite slim - largely because they are (IMHO) a bunch of self opinionated arseholes on the whole like...
However, the chance of getting nationwide publicity for your product/service are huge... I think too few people realise that if they come on the show covered in branding, with a memorable logo, easy to remember web address, etc. you can get millions of £s of advertising for free... I remember that oriental bird that had the car leasing company - she clearly didn't want the money but got fantastic nationwide coverage...
IMHO like... 
Spot on oh wise one.
I remember her too. Cheeky little bitch iirc. 
Once aqgain, seriously like, I'm going to need someone with a approx 50k to invest to get my company to the level me and the landowner would like to see it at, and I'm damned certain it WILL reach an acceptable level IF I can raise that kind of dosh.
I'm NOT taking out any expensive business loans though. Too bloody risky if it did go tits up, and todays current climate especially, that's a (miniscule granted) risk that I'm not preprared to take on solely my own undertaking.
With nationwide publicity on the telly you might make that in advanced bookings alone...
So if they don't lend you the money or ask for too high a %age of your business you would still be quids in...
You'd have to be careful though... I'm sure they pre-filter the 'contestants' to get a nice mix of embarrassment/no brainers/successes - you wouldn't want them to know that you don't need the dosh...
