OK, here's how it goes:
You must have spotted the ads at the bottom of the page (the revenue from which is keeping BM in clover!)?
Have you noticed how they are linked to some key word or other in the thread?
Well, they are.
Object of the competition is to generate the weirdest advert from words placed in the thread - for example: were I to suggest that we indulge in a quick round of Hazard Golf, we'd probably have some golf-themed ads.
Snoopy has the dubious distinction of being the final arbiter in this one.
Away the lads!