From that page
Seb Coe and LOCOG are arguing about whether spectators will be allowed entry to ticketed areas if wearing a Pepsi T-shirt. Coe says they (probably) can’t. LOCOG says they can.
WTF! Utterly unbelieveable 
Who was footy player who lost a half million from coke sponsorship .............when he did a press conference drinking pepsi........... 
I went to a conference in Atlanta.
At the opening 'welcome' event there was a free bar - the whole room went deathly silent when I asked for a Diet Pepsi....
