Sophisticated?
There has been an increase in Real Ale sales and the number of pubs partaking, I'm not sure I'd ever call beer sophisticated though (at least not til i grow a beard).
The rise in cider sales and rose are far from sophisticated. Bulmers and the Irish Ones have convinced people to have a pint of ice with a drop of cider and the idiots have lapped it up. If you want a drink at slightly above freezing point you may as well have diamond white and save some cash.
Fraid it's the Wetherspoons regulars dictating the trends again. There has been a shift in the food types people have been eating aswell '2 for ?5.95' being a new favourite...