Cos it's a gadget, like 
It's a gadget for bored housewives and

s who ought to know about the varieties of bread you can get in your local bread shops.
Typical discussion with breadmaking machine owning woman
she: "I've made some new bread"
me: "oh aye?"
she: "I put broccoli and cheese in it"
me: (unsaid) " oh FFS so not only will I have to eat disgusterous bread but you've wasted perfectly good broccoli and cheese"
she: "next week I'm going to try putting plutonium and cat sick in bread"
Cos it's a gadget, like 
Bet you could have had a small chain saw for about the same, now THAT is a gadget.