All the media are having a bash at this, finding 'experts' to speculate on the cause so we should too... Place your bets (and your theories) below.
I'm guessing that there won't be a strong smell of aviation fuel at the crash site...
This is the news that we heard in Turkish Republic of Northern Cyprus about crash.
ENGINE FAILURE BLAMED FOR HEATHROW CRASH LANDING.
An investigation has revealed that the engines of a British Airways plane failed shortly before a crash-landing at Heathrow airport on Thursday.
Thirteen people were injured - one of them seriously - when British Airways flight 38 from Beijing came down well short of the runway.
It has been established the engines failed to respond at around 200 metres from landing.
According to the Air Accidents Investigation Branch, an inquiry will now focus on more detailed analysis of information from the flight recorder and other recorded material.