I just don't see how doing it in front of millions of TV viewers is going to help.
What? Are they actually going to bonk on tv? 
No doubt with some dodgy ?phone in con too!

Dial 0909 456 123 for ?can?t get it up?
Dial 0909 456 124 for ?premature ejaculation?
etc.
All at ?1 per minute which is probably longer than he?ll last!
