Simple logic ~ If no-one goes then he'll stop doing it. If he gets people there then he proves that there is a market and will continue. My money is on it working until the local plod start taking an interest in the car numbers etc and someone will finally ask if any money has changed hands then a bright young lawyer will start trying to build a case for living off immoral earnings.
Seen it happen before ~ anyone remember The Ponderosa C&W club outside of Fareham, Hants about twentyfive years ago?