Its not just the mobile networks though. If you look at some of the phone manufacturers such as HTC, the names they give their handsets are actually bizarre. According to O2 I own an XDA IIs, but f you look on the HTC site its a blue angel. I'm half convinced that they just have a sack filled with pirces of paper with random words written on them and as soon as they come up with a new product they reach in and pick one out at random.