I think the point is that the Canadians, Scandanavians etc are ready for much worse snow falls and lower temperatures than we are. They can almost set their clocks by the annual arrival of cold weather and spend money accordingly on protective clothing, road maintenance etc. In the UK we don't actually get that much snow each year, some years we see none at all, so we never invest in preparations for it to the extent that those countries who know it is going to happen do.
Yes, I agree that the BBC, other media and the weather people get over excited by our bit of snow but then they also get their collective knickers in a twist about droughts whenever the sun shines. Actually they could simply report that our climate is "Temperate" and leave it at that.
