I didn't watch it... I was watching No Country for Old Men in my cinema like...
As for the show, I can't see the 'need' for it... surely if the government can rustle up £500B for the banks there is no need for charities to go begging for money? Lord knows, we all pay enough in income tax then duty and VAT on our taxed earnings that there should be no need for charity if the government spent our money wisely? Doesn't giving to charity just let them off the hook to waste and trough more...?
See also cancer research.
As for the show itself, if it is so 'entertaining' why don't the BBC or other broadcasters do such a thing anyway - after all that's what we pay them for isn't it?
Humbug.