Trying too hard, too late, to prove he is a "man of the people" ~ again he has completely misjudged the people. The main reason for watching is not to support one act or another but from the pure pleasure the majority get from watching someone else fall flat on their arse. People watch reality TV in the hopes of someone making a rickets of it ~ much as the majority who watch motor racing do so hoping for a crash or two to liven things up.
Few people give a toss about Miss Boyle now that she has lost. McBrown ought to be advised that he is in danger of joining her in being sectioned for "exhaustion".