The CEO of a hardware company calls in his top ad man and tells him, "We need a new TV spot for our B&Q Nails line."
A week later, the ad man comes back with a videotape and pops it into the VCR in the CEO's office.
The commercial starts and the CEO sees Jesus being nailed to the cross while a voice over says, "B&Q nails: they get the job done."
The CEO is irritated and says, "That is completely unacceptable! We are NOT using that!"
A week passes, and the ad man returns with another tape.
The new tape shows Jesus hanging on the cross in the background, and in the foreground a centurion turns to the camera and says, "B&Q nails: they hold anything!"
The CEO is furious and yells, "JESUS IS NOT GETTING NAILED TO THE CROSS WITH B&Q NAILS, PERIOD!"
Another week goes by, and the ad man comes back with a third tape.
This time Jesus sprints down the street with a group of centurions in pursuit. As he passes the camera one of the centurions turns and says, "We should have used B&Q nails!"