I think the 111 service trial goes beyond NHS direct as it can be used to call for matters other than health ~ it's just that "Today" focused, as usual, on only one point that Evan was trying to make. (And I do wish he would take that half giggle/half sneer out of his voice when he thinks he is being clever)
In Denbighshire we have a not dissimilar service run by the County Council that you can ring to ask about and report all sorts of problems. They will patch you through to the appropriate emergency service if they think it appropriate. Unfortunately it only runs Mon to Fri 8 till 5. I am told that it has stopped a lot of "Somebody's dog has just shat on my lawn" calls going through to the Police Emergency number.
Meanwhile NHS Direct is, in my experience, a total waste of time and space. "Pain in your chest? Dial 999" ---- "Pain in your back ~ history of heart trouble? Dial 999" --- "Cut your finger ~ still bleeding because you take blood thinning tablets? Dial 999"