Tomorrow is the day for...

[Miss Creant Commander of the picklement and baking BAb(Hons)]

Has it happened?

Whatever it is, like?

Oh I expect so, prolly on to a nice cup of tea and a biscuit now.



Completely 'off topic' there is an advert for biscuits on the box that involves a panda in a chair speaking in a twisted American accent.  Can anyone explain WTF that is about.  It irritates the living daylights out of me.

[The Moan Ranger]

Has it happened?

Whatever it is, like?

Oh I expect so, prolly on to a nice cup of tea and a biscuit now.



Completely 'off topic' there is an advert for biscuits on the box that involves a panda in a chair speaking in a twisted American accent.  Can anyone explain WTF that is about.  It irritates the living daylights out of me.

Biskwits? Dunno either. 

[Snoopy]

Not seen it ~ sorry.

[Just One More]

Has it happened?

Whatever it is, like?

Oh I expect so, prolly on to a nice cup of tea and a biscuit now.



Completely 'off topic' there is an advert for biscuits on the box that involves a panda in a chair speaking in a twisted American accent.  Can anyone explain WTF that is about.  It irritates the living daylights out of me.

Biskwits? Dunno either. 

You too eh? I know which one you mean, and it may sound daft but it annoys the **** out of me

[tel]

Isn't it supposed to be a take on the Sopranos?

I've never seen the Sopranos, so it's guess.

[Miss Demeanour]

Biscuit maker Fox's is to launch a TV campaign fronted by an animated character dubbed a "danda", a cross between a dog and a panda.

Fox's came up with the cross-breed using CGI digital technology in order to avoid any legal issues with Fox's Glacier Mints' polar bear Peppy.

The TV campaign, the first by ad agency Mother since it won the Fox's biscuits business late last year, introduces Vinnie the "wise-guy Italian American" panda/dog who extols the virtues of company's "biscwits" as the "good stuff".

Vinnie, who has black-and-white colouring like a panda and a face like a dog, has been developed by the animation team at agency MPC, who worked on Disney's The Chronicles of Narnia.

Steven Hopkins, a strategist at Mother London, said that the ambiguous nature of Vinnie was designed to avoid conflict with Peppy the polar bear and fulfil a wider strategic remit for Fox's biscuits.

It is thought that Fox's biscuits is not allowed to use a bear to represent its products.

"The theory is that the [biscuits] category is kind of naughty but nice, a luxury treat, an emotional thing not a product centred on a rational category," Hopkins added.

"Rivals talk of ingredients. Our theory is consumers don't think about that. [We] want to reflect the entertainment end of the category … a higher class of naughtiness," he said.

The £5m campaign, which includes the first TV ad by Fox's in nearly two years, aims to reinforce the company's position as a premium brand in its battle with rivals including United Biscuits' McVitie's brand.

Hopkins said that the agency felt the message being communicated in the Fox's ad should be "hard to rationalise".

 

[Pirate]

.http://www.youtube.com/watch?v=ijY9BsgnED4

One of my favourites...

[Miss Demeanour]

My fave at the moment 

http://www.youtube.com/watch?v=mweZH3bOFG4

[Miss Creant Commander of the picklement and baking BAb(Hons)]

Biscuit maker Fox's is to launch a TV campaign fronted by an animated character dubbed a "danda", a cross between a dog and a panda.

Fox's came up with the cross-breed using CGI digital technology in order to avoid any legal issues with Fox's Glacier Mints' polar bear Peppy.

The TV campaign, the first by ad agency Mother since it won the Fox's biscuits business late last year, introduces Vinnie the "wise-guy Italian American" panda/dog who extols the virtues of company's "biscwits" as the "good stuff".

Vinnie, who has black-and-white colouring like a panda and a face like a dog, has been developed by the animation team at agency MPC, who worked on Disney's The Chronicles of Narnia.

Steven Hopkins, a strategist at Mother London, said that the ambiguous nature of Vinnie was designed to avoid conflict with Peppy the polar bear and fulfil a wider strategic remit for Fox's biscuits.

It is thought that Fox's biscuits is not allowed to use a bear to represent its products.

"The theory is that the [biscuits] category is kind of naughty but nice, a luxury treat, an emotional thing not a product centred on a rational category," Hopkins added.

"Rivals talk of ingredients. Our theory is consumers don't think about that. [We] want to reflect the entertainment end of the category … a higher class of naughtiness," he said.

The £5m campaign, which includes the first TV ad by Fox's in nearly two years, aims to reinforce the company's position as a premium brand in its battle with rivals including United Biscuits' McVitie's brand.

Hopkins said that the agency felt the message being communicated in the Fox's ad should be "hard to rationalise".

 

Well they got that bit right.

I am now off to giggle at some Bud adverts, thanks Pirate.

[Pirate]

.http://www.youtube.com/watch?v=CSG807d3P-U