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The Oyster brand name was agreed after a lengthy period of research managed by TranSys, the company contracted to deliver the ticketing system in London, and agreed by Transport for London. Several names were considered, and Oyster was chosen as a fresh approach that was not directly linked to either transport, ticketing or London. According to Andrew McCrum, now of Appella brand name consultants, who was brought in to find a name by Saatchi and Saatchi Design (in turn contracted by TranSys), Oyster was conceived and subsequently promoted because of the metaphorical implications of security and value in the component meanings of the hard bivalve shell and the concealed pearl; the association of London and the River Thames with oysters and the well-known travel-related idiom "the world is your oyster".With the Octopus card in Hong Kong being the first contactless smart card system in the world (introduced in 1997) there had also been a similarly named prototype.The intellectual property rights to the Oyster brand originally belonged to the operator Transys. Following renegotiation of the operating contract in 2008, TfL sought to retain the right to use the Oyster brand after the termination of its partnership with Transys, eventually acquiring the rights to the brand in 2010 at a cost of £1 million.
I shall use mine to meet MIss D (and Pasties ) for lunch
You could bike it .........
I have a clam card, it's brilliant.
